Our Story

We are a startup based in Berlin, Germany, started in 2023 to bring together a complete collection of white t-shirts for men from contemporary and responsible brands.

Nobody needs another brand of t-shirts

It is true that we don't need another clothing brand when there are already so many but often times we don't find what we need. For example - I need a curved hem solid white t-shirt that is oversized with sleeves just reaching the elbows and a single pocket in front. No design/prints. I need this in 250 GSM. 

What are my choices? Basically none.

Let us start by saying that we are crazy about white t-shirts. They are timeless and versatile. But while the color white can be styled with any other color, the cut matters for the style might want to achieve. What you wear on a day depends on the mood. Sometimes we want to wear a classic white t-shirt under that leather jacket, other times we want an oversized white tee to go with those baggy jeans and sneakers. Sometimes we want to have a relaxed cut that is lighhtweight while other times we'd like to have the same cut but in a heavyweight. 

The problem is an incomplete product line

The problem is that currently any single brand does not offer all choices in a t-shirt in various combinations. In fact, a lot of times, brands do not even disclose the measurements or GSM of a t-shirt. How does one make a decision to buy? Sure, you can buy and return it later for free if it doesn't fit OR you can buy multiple sizes and fits, keep the one thats most suitable and return the ones that don't fit that well. But where is the efficiency. By doing so, we are contributing to a lot of waste - packaging waste, activating the whole logistic change all over again. So, despite buying an environmental friendly product, we aren't really being that environmental friendly after all.

Moreover you do not want to waste tens of hours researching for the t-shirt you wanted.

Is what you need even available?

By bringing together products from various brands, we've created sort of a small directory of white t-shirts. You can now search for a plain solid white t-shirt within minutes and from a trustworthy brand. You'll see that you don't buy from us, you will be redirected to the brand website to complete your purchase. We are not getting any commission when you purchase. Our intention, at this point, is to verify our hypothesis that your specific requirements are not being fulfilled by the current offerings. We know our requirements are not.

Our goal is to get you your preferred cut

If the hypothesis is not proven false, we intend to then offer solid white t-shirts that'll cover all combinations of Fits, Cuts and GSM. Of course, made responsibly, ethically and 100% organic cotton. Following that, you will be able to get a t-shirt that you want, not what brands sell.

Trust us

We would like to request a couple of things in return of our service:

1. Please consent to our cookies because that will help us track your interests. See our cookie policy and terms of use.
2. If you cannot find what you are looking for, please request a custom cut. This is a simple form with questions about your preference that'll get you your preferred t-shirt.

A brand is missing

Our brand collection is not complete in any sense of the word. So if you have a suggestion, please feel free to contact us.